5 Terms Defined

Glossary

Comprehensive definitions of YouTube data extraction, analytics, and social media terms

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C F S T Z

C

Comment Metadata

Additional information associated with a YouTube comment, such as author ID, publish date, like count, and reply count.

F

First Party Data

Data that an organization collects directly from its users or customers through its own channels, such as websites, apps, or email campaigns. It includes behavioral data, purchase history, and interaction logs.

S

Sentiment Analysis

An NLP task that determines the emotional tone (positive, negative, neutral) of text. Often applied to YouTube comments to gauge audience reactions.

T

Third Party Data

Information collected by an entity that does not have a direct relationship with the user. Typically aggregated from various sources and sold by data providers. Its usage has come under scrutiny due to privacy regulations.

Z

Zero Party Data

Information that a customer intentionally and proactively shares with a brand, such as preferences, feedback, profile data, or consented interest data. It is considered the most transparent and trust-based data type.

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